AWFDConnections Podcast: Enlightenment Marketing
Our first podcast “stars” yours truly; without my intended guest. I spend about 12 minutes of time discussing what I like to call enlightenment marketing – the strategy where you step outside your funeral home, and into the wider world. Your goal is education, open-dialog, and heart-felt communication. It’s relationship-building; it’s the woman’s way.
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The next AWFDConnections member-only podcast will be uploaded in April. It will feature either Kristan McNames, focusing on start-up funeral homes, or Lacy Robinson Druen, on generational firms, and the issues faced when family members of differing generations come together under the same roof, in the name of caring for others.
If you have any comments on this first podcast, please feel free to send them to me at: kim@wfdconnect.com. Please realize this is a first effort, and I will improve as speaker and host as time goes on!
VIP Pricing & Free Ground Shipping on Graphic Design from Pemberley
AWFP Members receive free ground shipping on printed material and VIP pricing on graphic design services from Pemberley!
Need printed material? A new website? Advice on how best to brand and market your business? Pemberley is a full service branding company. Focus on the success of our clients. Click here on the button below to visit our site where you can view pricing and check out our portfolio.
Pemberly Website
Free Website Critique: $125.00 Value
I’m delighted to say that many members have asked me to help them with their firm’s Web site. As you know, I’ve written Web copy for over 325 funeral homes around the country and in Canada; I’ve learned in the past few years what makes a good site…through trial, error, and testing. I’ve enjoyed helping those members change their sites for the better – and it doesn’t have to cost a lot! Normally, I charge clients $125 to review their current site, and make recommendations, but as an AWFD member, I’ll do it for you for nothing. That’s right.Gratis. I can even advise you on whom to get to create a new Web presence for your firm. Sounds good?
Write me at kim@wfdconnect.com to schedule an initial phone consultation.
Social Media and Your Funeral Home
Robin Heppell, the Funeral Futurist, has graciously offered to send you a set of 4 DVD presentations, valued at $200. He’s a leading online marketing strategist – which makes this gift worth its weight in gold! Here’s a description of the four DVDs included in this set:
- Your Funeral Home and YouTube
- How to drive more traffic to your website
- Why online video is important
- How to use video to promote your firm
- Video promotion tips and tricks
- Funeral home, cemetery & supplier case studies
- Online Relationship Marketing for Funeral Homes
Our profession was built on relationships, but in today’s busy world, it is harder to foster those relationships. In this presentation you will learn how you can built new relationships (and loyalty) online using all of the Web 2.0 tools available to you online.
- The Future of Funeral Home Websites
Live staff training with McCall Bros Funeral Home:
- “Your Website Has Gone Viral”
- Live tour with Mark Smith of Amos Family Funeral Home’s website.
- BONUS: Funeral Home Website Report Card
- Funeral Home Internet Espionage
This Seminar will show you how to SPY on your competitors. You will learn: How are they positioning themselves online? Why are they ranking higher than you in Google? Are they getting bad press? How to download documents from their site without them knowing? Plus you will learn my time-saving techniques while surfing the Internet.
To request your set of DVDs, please fill this form:
30% Discount on Graphic Design Services
If your firm needs a new branding logo, Carmen’s the woman for you. She normally charges $175 for a set of three logos, with three revisions. For AWFD members, she’s asking only $125. Click here to check out her portfolio for yourself. By the way, Carmen’s the designer of our Association logo!
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