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The teleseminar event for October will focus on professional development…and I’m hoping you can help me schedule the event.Please take a moment to complete our four question scheduling survey. Click on this link to go directly there.

Ok, back to October’s event topic….

Enlightenment Marketing

This is a strategy which uses the underlying concept of education and life-enrichment to promote services and products. Do you want passionate, engaged clients families?  Then you must educate them about the value of what you do.

What I like to call enlightenment marketing is not a new concept, by any stretch. It’s a more inspired version of education marketing, a powerful form of advertising that shift the thinking of prospects, allowing them to be receptive and accepting. They then become informed buyers.

Our October teleseminar event (as yet unscheduled) will be a round table conversation about enlightenment marketing. It’s a natural part of what you do every day during arrangement conferences – but done on a larger, more public scale. And, at the heart of it all is relationship-building.

By providing useful information and insight born of experience., you build a relationship of familiarity and trust. You become an expert resource instead of “just another funeral home owner.” And we all know that when the chips are down, we turn to the experts for guidance – in any field.

This event needs participants – I want an open dialog about ways you engage in enlightenment marketing. The goal is to inform, and inspire, one another – to build a strong all-inclusive marketing strategy for the coming year.

So, take that survey, and let me know the best day to schedule this event! Let’s make it an hour to remember!